Funds management referred to as asset management-covers any kind of system that maintains the value of an entity. It may be applied to intangible assets (e.g., intellectual property and goodwill), and tangible assets (e.g., equipment and real estate).Fund managers run investment portfolios as funds that investors can move in and out of. They are experts in the financial market who analyse what assets to buy. Investment management is the professional asset management of various securities, including shareholdings, bonds, and other assets, such as real estate,.